a billboard in a city displaying a man who smiles proudly from our billboards that his armpits are odor free

The Pathetic Consumer: Alienation, Power, and the Illusion of Fulfillment

“Most people would agree that the word alienation applies to modern man; that something happened in history which gradually despoiled the average man, transformed him from an active creative being into the pathetic consumer who smiles proudly from our billboards …

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