Marketing

International Day of International Days

Op-Ed: It’s Time We Talked About the International Day of International Days

Let’s face it — the calendar has become a bloated, sanctimonious, rainbow-stickered monster. Somewhere between International Pancake Day, World Tapir Day and Global Scarf Awareness Week, we lost the plot. Our timelines are a carousel of hashtags, performative empathy, and …

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Picture a big bull

The Enduring Relevance of Harry G. Frankfurt’s On Bullshit: Truth in an Age of Indifference

In 1986, philosopher Harry G. Frankfurt published an essay that would become one of the most incisive critiques of modern communication: On Bullshit. What began as a scholarly exploration of a deceptively colloquial term evolved into a seminal philosophical inquiry …

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Rebooting the Prequel to the Backstory

Hollywood’s Infinite Loop: Rebooting the Prequel to the Backstory of a Spin-Off Nobody Needed

As the holiday season approaches, moviegoers are greeted with a familiar lineup: reboots, sequels, and live-action adaptations of animated classics. In a bold move that has left audiences both baffled and unsurprised, a major Hollywood studio has announced its latest …

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How Christmas Fuels Consumerism

The Genius of Advertising: “99 Cents – The Best Marketing Strategy Ever Invented” and How Christmas Fuels Consumerism

“I’ll tell you what brilliance in advertising is: 99 cents. Somebody thought of that.”This quote from Roger Sterling in Mad Men encapsulates the enduring genius of psychological pricing and advertising. The 99-cent strategy is a cornerstone of modern marketing, leveraging …

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The Diamond Industry

The Diamond Industry: Sparkling Lies, Shattering Realities, and a New Age of Clarity

Forget the romance. Forget the eternal love. Forget the “forever” nonsense. The diamond industry is taking a bold, edgy pivot to capture the attention of a generation raised on TikTok cynicism and a zero-tolerance attitude for pretentious marketing. Enter the …

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